Brave releases 1.0 of new privacy-focused browser and private ad network

Brave releases 1.0 of new privacy-focused browser and private ad network

In mid-2015, JavaScript inventor and Mozilla co-founder Brendan Eich launched Brave Software to develop a new, privacy-focused browser. Today, after three years of beta versions, Brave is releasing 1.0 of its new browser (available at Brave’s web site , Google Play and the App Store ), along with a browser-focused ad platform that, if successful, could dramatically reshape online advertising.

The browser, the company said, already has more than eight million monthly active users worldwide. ‘Surveillance capitalism’

Brave said the free browser, available for desktop computers and mobile devices, loads pages three to six times faster than other browsers because it is not loading third-party delivered ads or their related tracking. For mobile users concerned about data charges, Brave says its browser loads substantially less data.

“Surveillance capitalism has plagued the Web for far too long,” Eich said in a statement, “and we’ve reached a critical inflection point where privacy-by-default is no longer a nice-to-have, but must-have.”

By default, the browser blocks trackers, browser “fingerprinting,” malware, third-party cookies, auto-play ads and what the company describes as “invasive ads” – ones delivered by third-party servers, such as ad networks. Additionally, embedded plugins are disabled by default.

Ads delivered by a web site’s own server, Chief Product Officer David Temkin told ClickZ, are not blocked, so individual web sites could still track their own visitors using first-party cookies. Browser-based machine learning

Temkin said users going to a site that shows ads provided by third-party servers will see blank spaces where those ads would have been.The […]